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- Privacy
- Using cookies and other emerging forms of online behavioural advertising
Identifying the form(s) of online behavioural advertising
Online behavioural advertising describes a wide range of activities companies engage in to collect information about users’ online activity (such as webpages visited, links clicked and online transaction history) which is subsequently used to show more tailored or relevant content and advertisements.
See Identifying the form(s) of online behavioural advertising.