LexisNexis Practical Guidance®
Straightforward guidance across a range of topics
  • Privacy
  • Using cookies and other emerging forms of online behavioural advertising

Identifying the form(s) of online behavioural advertising

Online behavioural advertising describes a wide range of activities companies engage in to collect information about users’ online activity (such as webpages visited, links clicked and online transaction history) which is subsequently used to show more tailored or relevant content and advertisements.

See Identifying the form(s) of online behavioural advertising.