Privacy — Checklist for direct marketing

Introductory note:
Direct marketing involves the use of personal information to promote goods and services. The direct marketing landscape is very customer/consumer-focused. In fact, direct marketing is prohibited, unless an exception applies.

How to use this checklist:
Before engaging in direct marketing, you should go through this checklist to ensure that you are complying with all legislative requirements.

Links to related content:
For further details information on the principles of Direct Marketing, see our guidance on Engaging in direct marketing.

Introductory note:

Direct marketing involves the use of personal information to promote goods and services. The direct marketing landscape is very customer/consumer-focused. In fact, direct marketing is prohibited, unless an exception applies.

How to use this checklist:

Before engaging in direct marketing, you should go through this checklist to ensure that you are complying with all legislative requirements.

Links to related content:

For further details information on the principles of Direct Marketing, see our guidance on Engaging in direct marketing.

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